Craft your Magnetic Message: How to Write a Compelling Offer That Connects and Converts
A Get-It-Done Workshop for Therapists and Wellness Professionals Ready to Stand Out in a Noisy/Saturated Market
Early Bird Pricing $99 (Full Price $199) until ____ or spots are filled.
2025 has hardly started and it feels…crowded.
The market is changing, and you want to evolve and grow your business so that it can stay competitive, top-of-mind, and service the best people you get results for.
Yet…It’s no longer enough to throw up a website and wait for ideal clients to roll in.
You have to market yourself. Be visible. Network. Establish yourself as an authority in your niche. Oh yah, and you have to niche, too. And be on every single social media platform (even though you hate it). And DIY your SEO. Maybe Google ads?
If you want to…
>> Nail your marketing
>> Get booked on aligned podcasts
>> Draw in private pay clients
>> Feel confident talking about yourself
>> Connect with valuable referral partners
>> Launch a new offer
>> Scale your group practice
It all centers around one thing:
Your Irresistable Message
What in a message?
Your message is the foundation of your entire marketing and copywriting strategy.
It clearly, succinctly contains
Who you serve
What You Offer
How You Fit Into The Market
How Your Service Works
Why it Matters to Your Ideal Client
In the most clear, emotionally compelling way possible.
When you feel confident in your messaging, you can:
Get in front of your ideal clients in a way that feels aligned and effective
Communicate the unique value of your offer with ease
Connect with the heart of your client’s deepest need
Speak to your ideal clients’ concerns and hesitations
Know what words will best resonate with your audience
Avoid that eerie sense of deja vu when everyone seems to have the same niche
Permit yourself to showcase your clinical interests & skills
Create content that establishes you as a go-to authority
Collect the data you need to reflect and refine your message
Arianna Smith here—and here’s why I care about your message.
When I worked with clients on their copy, they wanted words — ASAP. But the more we wrote, the more jumbled it felt. We often had to go backward — to their messaging first.
As we worked through fears of being ‘too specific’, peeled away the confusing jargon that confused readers, clarified who their offer was really for, and unapologetically embraced their voice… suddenly, the words just seemed to flow—easily, effortlessly, magically, even.
Copywriting wasn’t so hard anymore. And the ideas just couldn’t stop. And most importantly, there was joy! Excitement! Clarity!
I realized that if therapists and wellness professionals could have targeted support in this foundational aspect of their copywriting process—their messaging—then it could make everything so much easier for them.
They would have a solid foundation to guide their efforts and instill confidence in their paths.
How would that feel for you to know the core message of your business—and how to wield it?
In This Workshop, You’ll Learn:
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Why Messaging Matters in 2025
Your messaging is the foundation of your entire marketing strategy. Without it, you're missing out on connecting with the clients who need you most. You’ll learn how to craft a message that’s clear, compelling, and irresistible—no more guessing if your message is hitting the mark.
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How to Make Your Offer Stand Out
Learn the core principles of effective messaging: clarity, relevance, emotion, and trustworthiness. Discover the exact formula for creating a message that resonates with your ideal clients—and gets them to take action.
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Step-by-Step Messaging Framework
Walk away with a proven framework that guides you through creating a compelling offer. You'll define exactly who your offer is for, what transformation you provide, why your offer is unique, and how clients can take action.
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Real-Time Feedback From Myself & The Group
This isn’t just a lecture! You’ll have the chance to write your offer message and get live feedback from me and the group. Together, we’ll refine your messaging to make it clear, impactful, and emotionally resonant.
Who is this workshop for?
You’re a therapist in private practice, a wellness professional or holistic-minded entrepreneur running a heart-centered business
You’re evolving — as a person or business owner — and you want your business to reflect that
You struggle to express what you do in a way that feels clear and impactful.
You wonder if you're niching down enough to attract your ideal clients—but are afraid of being too specific.
You find it hard to stand out in a crowded market where everyone seems to say the same thing.
You want more confidence in how you communicate the value of your offer—but don’t know where to start.
Workshop Details
Crafting Your Magnetic Message: How to Write a Compelling Offer That Connects and Converts
DATE
TIME (2 hours)
ZOOM
Investment: $
Capped at 20 participants.
GROUP COPY COACHING: DATE/TIEM
COWRITING: DATE/TIME
What’s Included in Your Workshop
2-hour Live Workshop: 90 minutes of instruction and exercises and 30 minutes of small group feedback
15-page PDF Workbook to complete during the workshop and serve as the start of your messaging foundations
An intimate workshop is capped at 20 people, so you have space to ask questions and get personalized feedback.
Instruction & guidance from a seasoned copywriter and licensed therapist who’s in the clinical trenches, too! (That’s me!)
After the Workshop:
90-min Group Coaching Call for support in implementation and troubleshooting
90-min Co-writing Call (no coaching) for get-it-done implementation time
Consider me your copy consultant
Meet your Workshop Host & Messaging Maven
Arianna Smith - Strategic Copywriter, Email Strategist, Licensed Therapist (she/her)
IPUT NEW BIO HERE
What Past Attendees Have Said About Arianna’s Workshops
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source