Join the Weekly Wordsmith
Join 1,000+ expertise-driven service providers who are ready to confidently own their zone of genius and get paid well for it.
Align your message with your magic. 💫
lovingly crafted each week by arianna smith, IFS certified therapist + witchy copywriter
See how copywriting + email marketing turn expertise into revenue.
What you’ll find inside:
Copywriting and messaging strategies that help you stand out in a crowded market + sell your services
Insights into what’s actually getting emails opened in 2026 (and why it works)
Honest reflections on running a business as aqueer, neurodivergent human
Tarot and Human Design insights that make your inbox feel less corporate, more coven
Community updates and events that connect you with other service providers owning their expertise
Limited opportunities to connect with me 1:1, available only to subscribers
Read by +1000 entrepreneurs and a few stray unicorns.
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"Packed with useful tips and helpful visualizations, and to boot, neurodivergent-friendly. I’m shocked this newsletter doesn’t require a paid subscription!"
Caitlin Bovard, LPC, AASECT CST, Certified Couples Therapist
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"Visually engaging, easy to read, and very neurodivergent-friendly. The blend of meetup info, clinical resources, and professional-identity content, along with the witchy/woo vibes and personal touches that make everything feel relatable and authentic. It’s one of the few newsletters that feels warm and human while still being truly helpful!"
Ellie Castellano, LPC
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"As a psychiatrist with no business or marketing know-how, I learned so much from these emails, just tweaking little things here and there. Now, when I look at my website copy, it feels like me!"
Jessica Beachkofsky, MD
Who’s the wanna-be mermaid showing up in your inbox every week? (Hi, it’s me.)
Arianna Smith here. IFS Certified therapist, strategic copywriter, and queer, neurodivergent, witchy soul.
Raised on a lake in Alaska, I really did aspire to be a mermaid when I grew up. Dissuaded by the thought of being constantly waterlogged, I’ve channeled that energy into helping therapists + small business owners use their voice to reach the people who need them most by writing the words their clients long to hear and stepping into visibility in ways that feel purposeful and joyful.
After 6+ years of burying my head in hundreds of copywriting projects while running a private practice, I’ve learned a thing or two about what works — and what falls flat — in the online healing space.
Let me share what I’ve learned, and what I’m still humbly learning alongside you. You’ll receive reflections and guidance about messaging, marketing, and a bit of woo, all rooted in growing your business and yourself with alignment and intention.
“It’s a glimpse behind the scenes! It feels like a way to get to know Arianna on a deeper level. I love being the first to know about all the networking events (like Therapist Chillout) and learning copywriting tips.”
Ilene Gold, LCSW, RYT
“Arianna's newsletter feels like a friend catching up while also dropping wisdom. Contrary to other newsletters, she feels like a real person, and she lets you in on real struggles and experiences.”
Amanda Etienne, PsyD
