AI Policy

Updated May 30, 2025

This document offers an overview of the pros and cons of AI in copywriting and how I use AI with copywriting work.

Your message deserves to be rooted in lived experience, clinical nuance, and emotional resonance. I approach AI as a tool, not a substitute. It serves as my helper, not a creative director.

BENEFITS AND RISKS OF AI IN COPYWRITING

Without a doubt, AI can make writing faster. It can summarize ideas, pull out patterns, and offer a helpful jumpstart for outlines.

It also has limitations. AI can:

  • Flatten your voice into a generic or impersonal tone

  • Offer inaccurate or outdated information

  • Miss emotional nuance, lived context, or subtle shifts in tone

  • Conflate information with other input into it

  • Use terms that are harmful or insensitive to marginalized communities or clinical contexts, without understanding the impact

WHAT I MIGHT USE AI FOR:

Not every piece or project requires the use of AI. In general, I apply AI when it can offer the most leverage with the least amount of influence on your final copy.

These AI-supported tasks may include:

  • Organizing large amounts of research or transcripts

  • Generating or supplementing early-stage content ideas or outlines (that I always rewrite)

  • Proofing for typos, grammar, readability, or clarity, filtered through my own lens, nuance, and stylistic approach

  • Exploring market research trends or finding source material, always fact-checked and contextualized by me

  • Pulling out themes from larger pieces of content to support repurposing or excerpts.

  • Optimizing headlines, CTAs, or subject lines. I’ve used analytical tools (i.e., subjectline.com, Hemingway Editor) in the past, and I’ve added AI to streamline this process.

    • Note: Many AI tools for headlines, subjects, and CTAs lean heavily into urgency- or scarcity-based language that may not align with your brand voice or ethics. I always apply a values-based lens before incorporating any suggestions.

  • Supporting accessibility (e.g., creating transcripts, alt text, or summaries)

  • Drafting light admin paperwork (like contracts, questionnaires, or agreements), always reviewed, personalized, and aligned with my judgment and strategy. AI is never used as a substitute for legal advice or to determine how I run my business.

WHAT I DON’T USE AI FOR

AI doesn’t shape your voice, your message, or your strategy. It never replaces the human depth that makes your work what it is.

I do not use AI for:

  • Replacing human insight, emotional intelligence, or ethical discernment

  • Writing first drafts of your copy

  • Submitting AI-generated content as final work

  • Making decisions about strategy or messaging direction. That comes from our collaboration, not an algorithm

  • Writing content for sensitive or trauma-informed topics. These require clinical knowledge, nuance, and care that AI cannot provide.

  • Handling nuanced identity- or values-based language — AI lacks the cultural competency and relational depth that make language truly affirming

  • Writing relationship-based or healing-centered content without deep knowledge of your audience

  • Replacing the discovery process, where we excavate your unique story, perspective, and positioning.

WHAT YOU GET INSTEAD

Every piece of content I deliver is written by me and informed by your voice, your values, your goals, and your audience. I may use AI behind the scenes to streamline parts of the process, but your final copy is shaped by a real human who understands the heart of your work, the clinical knowledge and nuance needed for sensitive topics, and the importance of values-based strategy.

TL;DR: AI supports some aspects of my behind-the-scenes work, but your final copy is always written by me, with soul, strategy, and care.

If you have any questions about my process, I’m always happy to talk it through with you.

Contact: arianna@ariannasmith.com