Hate Talking About Yourself? How to Remedy The About Page Blues
As a therapist, writing copy about yourself can feel mildly uncomfortable, unsafe, or even antithetical to how you practice.
Did you know…the About Page is the second most clicked page on your practice website? It’s like a second date and more important than it’s often given credit for.
If you dread writing about yourself, feel unsure what to say, or worry it’s not appropriate in your work, here are three angles you can take on your About Page based on your comfort level for self-disclosure.
(If you're comfortable with self-disclosure, but not sure how to best approach your About Page, these will help you out, too.)
1. Your Guiding Philosophy 🧭 (aka “Here’s what I believe helps or heals”)
Perfect if you’re not into any self-disclosure. Share the core beliefs that guide your work, what you’ve seen result in the most powerful outcomes for your clients, how you show up in the room, and what you want for your clients.
Pros: You get to focus strictly on your work. The reader gets to feel like you’re on a team together.
Watch out for: It’s easy to fill this with jargon that feels meaningless to the client. Stay rooted in your client's lived experience.
2. Mirror & Bridge🪞(aka “You’re here because…”)
Consider it an extension of your homepage. Start with more of what your ideal client is going through. Then gently bridge into why you’re the person to support them. This angle keeps the spotlight on them while positioning you as someone who both understands and has the training to help.
Pros: Builds more empathy and trust for clients who may be wary or uncertain about therapy.
Watch out for: Make sure you’re clear on your ideal client’s experience. Otherwise, this approach may miss the mark. Vague language will water down your message.
3. Trial to Triumph ⛰️ (aka “Me too. Here’s what I’ve learned.”)
The most personal of the angles, with potential for vivid storytelling and heartfelt sharing. It uses the best kind of self-disclosure: intentional, boundaried, and shared in service of the client.
Share why you do the work you do, especially if lived experience is part of your credibility. Just be sure it always turns the focus back to their journey.
Pros: Ideal for niches where personal experience deepens credibility. It offers a structure to help you get your feet wet talking about yourself.
Watch out for: Just like in session, self-disclosure walks a fine line. Be mindful not to write a memoir. Focus on the elements that help the reader connect with you and feel like you get it.
