Seasonal Website Tending: 6 Thoughtful Ways to Refresh Your Online Presence + Enhance Client Experience
Are you short on time, but your website could use a little freshening up?
Here are 6 ideas to help sweep the cobwebs off your website, listed from least to most time-consuming, with a corresponding resource to help give you the nudge.
Doing even just one of these spring cleaning items will elevate the experience of your website visitors, making them more likely to stay on your website, explore your content, and book a call.
Seasonal Tending for Your Website
1. Update your website with modern, inclusive imagery
If you haven't refreshed the photos on your website for a couple of years, consider updating with ones that reflect the identities and experiences of your ideal clients. You can find free and paid stock photo websites with a quick web search.
👨🏾❤️💋👨🏻 I like this gallery for images of gender-diverse individuals, couples, and groups.
2. Resolve broken links
Load up with your favorite snacks and click through to ensure every link on your website works and goes to where it needs to. A smooth website experience ensures less friction and better conversion when clients are reaching out.
3. Refresh old blogs for the current times
Do you have a great blog that you could update for this year? Set a timer for 15 minutes and go through it as quickly as possible to update it for what your clients experience now.
4. Audit your copy for conversion + fit
Does your website still accurately reflect your ideal client and the results you help them achieve? Your niche, specializations, and interests may have evolved.
➡️ Makes sure your service pages aren’t making these mistakes.
5. Update your bio for where you’re heading
Outdated bios attract outdated clients. Your bio worked in 2024, but the world moves quickly. Your industry has changed, you’ve changed, and you need a sharper first impression if you want to capture your ideal clients’ attention.
🖊️✨ See how your bio can be the first step to better clients, higher rates, and aligned opportunities.
6. Update your headshots
Are you still using photos from 10 years ago? Or a selfie with you and your dog? Professional images create an immediate connection and build trust. Consider a professional branding shoot to elevate your brand idenitiy.
🔗 BTS: How my brand photos complimented my copy in my rebrand.
